Milo chocolate milk has been hugely popular in Southeast Asia for decades. Now the breakfast and tea time favorite is about to get shaken up — the cocoa powder will be offered as a dairy-free, ready-made beverage.
Traditionally, Milo is made of cocoa, malt extract and skimmed milk, while the plant-based version swaps out milk powder for soy and oats. The move is the latest example of businesses taking the plant-based trend to Asia.
In recent years, Western brands including Nestlé, Impossible and Beyond Meat have tapped into a growing appetite for such food and drinks in the West. Now, they’re headed east, raising fresh funding to target growth in the region, rolling out products specifically created for Asian consumers and setting up new factories on the ground.
I – Word Understanding
Shaken up – making important change or changes
Tapped – got into
II – Have Your Say
1, What kind of drinks are trending in your area right now?
2, Are you interested in plant-based drinks and food? What would make these products interesting to consumers in your country?
3, Some campaigns / studies suggest that consuming plant-based food and drinks is good for the environment. What do you think would happen if we all stopped eating animal products?
806 Milk-free Milo and meatless ‘pork’: Nestlé and other brands bet big on plant-based food in Asia
