NEW YORK, NEW YORK – JULY 14: A woman’s Van Leeuwen new Kraft mac and cheese flavor ice cream melts due to the high temperatures at a popup truck near Union Square on July 14, 2021 in New York City. The new flavor was released on July 14th in honor of National Macaroni and Cheese Day. (Photo by Alexi Rosenfeld/Getty Images)
The Kraft Heinz Company has partnered with Brooklyn-based Van Leeuwen Ice Cream to introduce a limited-edition macaroni and cheese flavor of ice cream.
“We know that there is nothing more refreshing on a hot summer day than ice cream.
That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with,” Emily Violett, senior associate brand manager for Kraft Macaroni & Cheese, said in a news release.
To create the cheesy dessert, Van Leeuwen churned the flavor of Kraft Macaroni & Cheese into its ice cream. “Not only does it taste delicious, but it’s also made with high quality ingredients and contains no artificial flavors, preservatives, or dyes just like our Kraft Macaroni & Cheese,” said Violett.
On Instagram, Van Leeuwen called it “the ice cream you never knew you needed.”
I – Word Understanding
Iconic – popular and liked or admired
Comfort food – food that makes you feel happy
Churn – to stir or mix
II – Have Your Say
1, What is your favorite comfort food and when do you usually need to eat it?
2, What are your favorite and least liked ice cream flavors?
3, Ice cream flavored with Japanese popular comfort foods? Share your thoughts:
a, Soba
b, Ramen
c, Miso
d, Red beans
e, Tonkatsu
f, Okonomiyaki
g, Curry
818 Kraft Macaroni & Cheese ice cream debuts and quickly sells out
