Google Inc. is trusted as much as religious institutions by U.K. consumers, but neither are trusted as much as supermarkets, according to a survey.
Some 17% of U.K. adults believe Google has their best interests at heart, found the ‘Future of Britain’ report commissioned by media agency OMD UK Ltd, the same as religious institutions and above banks, the legal profession, the media and political parties.
“It is because of the level of interaction that people have with Google,” said Chris Worrell, author of the report and Insight Director at OMD. “People use it on a daily basis, they are very engaged with it and Google is useful – it gives you what you want in a no-fuss way. Lots of people don’t have that daily interaction with religious institutions,” he said. “The relationship is more distant.”
I – Word Understanding
Best interest at heart – to care and do what is best for someone (others)
Commissioned – paid to do a job
No-fuss – no trouble or worry
II – Have your say
1.Institutions trusted by Britons (in order):
● National Health Service (37%)
● Big Supermarkets (19%)
● Google (17%)
● Religious Organization (17%)
2.According to this same survey, Briton’s greatest economic fear is the high cost of living.
