086 Candy Crush Saga: Why Millions Can’t Stop Matching Candy on Their Phones

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It all starts with a level you can beat within seconds. You slide three of the same color candy together and they burst. As those disappear you move on to find four more matches. It seems trivial, even boring or banal at first, but if you’re not sucked in you’re an anomaly. Successive levels pull you in with obstacles and challenges, all of which are based around that simple task of swiping and matching small pieces of candy.

Leah Kahn, 36, is one of those people who has been pulled in by the force of “Candy Crush Saga,” playing the game at least five or more times a day on her iPhone. And she is one of many. According to King, the maker of the hugely popular game, 15.5 million people are crushing candy multiple times a day.

I – Word Understanding
Trivial – ordinary
Banal – boring
Not sucked in – attracted and become addicted
Anomaly – unusual / different from the rest

II – Have your say
1.Online gaming has become a social activity.
2.App purchases made by children without their parents’ knowledge have added over ?30 million to UK smartphone and tablet bills according to a study conducted by Windows Phone.
3.Many educational games are available for kids of all ages, and gaming can encourage creativity and critical thinking too.

086 Candy Crush Saga: Why Millions Can’t Stop Matching Candy on Their Phones